IVY Prints is a trendy women’s fashion brand. It stands for the five-pointed IVY leaf. Illustrating the five People behind the brand. Mrs. Shazia Ammar, Mrs. Ashar, Mrs. Nazia Atif, Mrs. Asma Waqar, and Mrs. Riffat Kazi. IVY comes out with a wide variety of prints, prints, luxury pret, and formals every season for ladies. The pret collection features ready-to-wear clothing for ladies at affordable prices. Their formals and bridals clothing are perfect for weddings and events.
IVY Prints brand comes out with an unstitched prints collection several times a year. Featuring the summer lawn collection, Eid collection, summer volume 2 collection, and the winter collection. The forerunner to Ivy was SRS which Shazia Ammar and Sehr Asher have been designing for the last eight years. SRS has built up a loyal, cult-like following. Has now taken it to the next level by launching a flagship outlet on MM Alam Road. And another outlet at the new Al Fatah department store for their prêt line.
Moreover, IVY has three distinct lines. The diffusion prêt line ranges from Rs 2,500 to 5,000 the semi-formal line ranges from Rs 6,000 to 12,000. And the formal line ranges from Rs 13,000 upwards to a very bespoke bridal line. Starting at a very reasonable price point makes these truly designer creations accessible to everyone. The diffusion prêt line has drawn inspiration from Mughal and Sub-continental elements and styles.
Furthermore, the semi-formal design collections are inspired by their collective Islamic heritage. And nature where elements of both create a fusion that is presented in a fresh and unique style. The formal line has given traditional patterns. Motives and techniques have an exceptionally unique twist to create a truly distinctive look. IVY has tried to, and succeeded in, catering to a wide cross-section of their clientele.
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